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Now the main word to focus on here is the term world. God proclaims His love for the world by sending his one and only begotten Son to die for the world so that the world may not perish. You can find the above from the Book of John.
John 3:16
For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.
Now later in the gospel of James we learn that the same world that God sent his Son to die for is His enemy. God says that to be friends with the same world that he died for in human form is to be enemies with Him. Backing this claim with this verse.
James 4:4
Ye adulterers and adulteresses, know ye not that friendship with the world is enmity with God? Whosoever therefore will be a friend of the world is the enemy of God.
How do I discount that the fact that the Bible is literally saying that God loved the world and also hates it?
This is because the Love of God manifests in terms of family love where he is a Father and the world is His family.