How does "ton logon" in Mark 1:45 compare with "ton logon" in Mark 2:2?

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Mark 1:45

"But he went out and began to talk freely about it, and to spread the news, so that Jesus could no longer openly enter a town, but was out in desolate places, and the people were coming to him from every quarter." ESV. My emphasis. [the news/ton logon].

Mark 2:2

"And many were gathered together, so that there was no more room, not even at the door. And he was preaching the word to them". ESV. My emphasis. [the word/ton logon].

Surely in Mark’s writing he had a reason as to why he put "ton logon" and then repeated it in close proximity to the first occasion. The reason being that the meanings on these two
occasions overlapped.

1. What might Mark’s meaning be?

The ESV makes a difference between them by putting "the news" for one and "the word" for the other.

2. What might justify this change in the way "ton logon" is translated?